This online executive program will give you the tools you need to develop and launch more inclusive products and services, which will help you reach broader markets, grow market share and avoid unintended product or reputational risks.
In earning this microcredential, you will learn to combine three skillsets—business analytics, design thinking, and inclusive leadership—to uncover hidden opportunities for innovation using an intersectional gender lens.
During the program, you will develop fluency in concepts related to gender and other intersecting identities, andsee how applying these analytically can uncover exciting new insights for your market. We’reflipping the script and bringing the DEI conversation to product and service design.
Current conversations about diversity & inclusion often forget that these are not just HR issues but affect how products, services, processes & policies create outcomes that differ by gender, race, differences in ability, indigeneity & other intersecting identities. Gender Analytics is a methodology that allows you to create opportunities for business or policy impact by using gender-based insights to design transformational solutions. More here…
In 5 courses, learners will: (1) Examine how policies, products, services & processes have gendered impacts that miss opportunities or create needless risks, (2) Break norms that perpetuate exclusion in serving customers/beneficiaries, (3) Get comfortable with concepts such as sex, gender identity & intersectionality, (4) Learn qualitative & quantitative analytical techniques to uncover intersectional gender-based insights, (5) Use human-centred design to create innovative solutions, and (6) Become a transformational leader.
The course is designed for: (1) Business leaders who want to use gender insights to innovate, (2) Government & NGO professionals who want to do gender-based analysis (GBA), (3) Women’s studies experts seeking job-related applications, (4) Business analytics experts extending their skills to questions of equity, (5) Human resources professionals looking to be partners for business innovation.
Check out my new course on Coursera which provides clear roadmaps for achieving corporate purpose, stakeholder capitalism, sustainability, ESG, corporate social responsibility, conscious capitalism, sustainable development goals, shared value, and corporate citizenship.
Every business model and every operating decision has stakeholder trade-offs embedded in it. Profits to the bottom line are not always compatible with the interests of the stakeholders that surround the corporation. Based on my award-winning course at the University of Toronto’s Rotman School of Management and my book “The 360º Corporation: From Stakeholder Trade-offs to Transformation,” this course is designed to help you analyze these trade-offs (Mode 1) and learn how to address them either by rethinking them (Mode 2), innovating around them (Mode 3), or thriving within them (Mode 4). The 360° Corporation is an organization that can productively and effectively manage trade-offs.
This is not just a course for people with “social responsibility” in their job title. While it will be useful for anyone whose role is to spread sustainability, gender and racial equity, social responsibility and other stakeholder strategies throughout their organizations, the course is equally important for every executive and line manager because everything you do matters for the social and environmental impact of your products, services and organizations. We’ll also discuss the impact on corporate governance and the roles of corporate directors and institutional investors in leading change.
Learners will: (1) See *how* all business models create trade-offs that impact stakeholders, and *why* it is urgent to address environmental and social challenges. (2) Explore *tools* for corporate purpose, social responsibility, sustainability, ESG, CSR, ethics, corporate citizenship and stakeholder capitalism. (3) Learn 4 *practical* modes of action leaders can use: analyzing trade-offs, creating shared value, innovating around trade-offs, & experimentation.
Preview the first lesson here.
some other educational resources about qualitative methods, etc.
Mixing Quantitative and Qualitative Research, in Handbook of Innovative Qualitative Research Methods: Pathways to Cool Ideas and Interesting Papers, Kimberly Elsbach and Roderick Kramer, eds. 2015
Publishing qualitative research. Videos of me, Beth Bechky, and Ruthanne Huising from 2nd Montreal-Ontario Qualitative Methods Workshop, May 11-12, 2015 HEC Montréal.
Video of my talk at AOM 2014 about Kathy Eisenhardt’s contributions to strategy research and qualitative research upon her receiving the distinguished scholar award from the Strategizing Activities and Practices (SAP) interest group.
Podcast “Talking about Organizations” on my JMS piece on cognition and strategy.
